How to Boost Conversion Rates Using Targeted Session Replays

Small problems on the pages closest to money cost the most. They're rarely bugs, so nothing flags them. You only find them by seeing what visitors actually did.

Replay tools record sessions but don't know where visitors came from or whether they paid. Analytics tools know that but can't show the session. So you end up watching random recordings instead of the ones that matter.

On Pro and Team, the same Datasense script that counts your visitors records their sessions. Each recording is linked from the visitor's profile next to their source, pages, goals and payments, from every recorded JavaScript error, and from every form response, so you can start from a problem and go straight to the session behind it.

1. 1Turn on session replay in Settings → Session replay and add data-replay="true" to your script tag.
2. 2In the dashboard, filter to your pricing or checkout page to see how many visitors reach it and where they came from.
3. 3Open Visitors with the same filter, pick visitors who saw the page but didn't pay, and play their recorded sessions from their profile.
4. 4Open the Errors page and watch the replay of any error on that page, starting just before it happened.

Watch five sessions before you change anything. One odd visit is noise. The same stumble three times is a fix.

• If visitors scroll past your main button without clicking, move it up or repeat it.
• If visitors stop at the same field, simplify it or explain what it needs.
• Fix the errors that show up in the sessions of visitors who didn't convert first.

• Session replay is on Pro and Team, and recordings are kept 30 days.
• There are no heatmaps or rage-click detection. You find problems by watching sessions.